Coaching - the bridge between where you are and where you want to be.

I’m Professor Sheba Affridi and welcome to my site.  I'm a Leadership and Performance Coach who helps women in leadership, business and high-performance roles step into their full power - without compromising their identity, femininity or values. 

Whether you're navigating leadership challenges, stepping into the C-suite, managing wealth or undergoing a personal transformation, my coaching helps you develop confidence, executive presence  and resilience. I  empower high-achieving women to activate their purpose and passion, accelerating their leadership impact. While my coaching is designed with women in mind, I welcome all professionals committed to personal and professional growth. 

Explore my site to discover how my coaching services can support your leadership journey. If you resonate with my approach, regardless of gender, I invite you to connect with me through any of the blue buttons. 

Confidential - Non-judgemental - Supportive - Professional - No agenda - Inclusive

It takes a leader to know that they must address their masks, created identities, conditioning, emotional triggers and all the things that stand in the way of true authentic leadership.  I will help you to remove these barriers and create your own blueprint for your leadership pathway, allowing you to create success on your own terms and to enjoy an elevated professional and personal life. 

A fresh approach to leadership

I offer an holistic approach to leadership, encouraging women and all leaders to bring their authentic selves to their roles.  Not only in terms of skills, processes, approaches and experience but also character, values and mindset with a generous sprinkling of executive presence.

Global Offices

I'm based in the Middle East and the UK.  I bring a wealth of experience and expertise, extending my services to clients worldwide. Coaching sessions are no longer confined to specific geography in today's interconnected world. My sessions are conducted seamlessly online and the support and guidance you require are just a click away. 

Virtually perfect

Virtual sessions by no means dilute the impact of the coaching; rather, it enhances our ability to connect deeply and work on our goals with focus and intention. While online sessions are convenient and highly effective, I value the power of in-person sessions. Where feasible, I'm more than happy to accommodate these requests. Please get in touch to explore how coaching can catalyse your professional growth and success, regardless of your location.